Economy Hurts Organic Sales
It’s hard to know just how sticky people’s values are until they come under real pressure. I heard Rory Sutherland talk about this recently and referencing Bob Dylan in Brownsville Girl, “people don’t do what they say they believe, they do what’s convenient and then they repent”.
Now that the economy is tanking just how quickly will people run away from ethically sourced, organically grown and/or sustainable products? Well, that may be the wrong question to ask.
Moving away from green and good ideals in the short term could, ironically, be the real luxury.
