Social Storytelling - when, where and how.
A great piece from Lars Bastholm of AKQA on the art of conversation between consumers and marketers around brands.
My view is that the rules of good conversation haven’t actually changed much, but we have a host of new ways in which to stimulate and maintain them.
My mum always taught me the value of good manners - say hello and use people’s names, talk to them personally, listen when they talk back, be honest and admit your mistakes. All good advice for brands in the world of social media.
