Green is good, really?
Green, like it’s rhyming twin, clean is becoming one of the most misused and misleading words in the english language. At least a far as it is bandied around in marketing. It seem that everything can be “green” now.
What’s troubling is that too many companies are treating important environmental themes and growing consumer concerns with cynicism and as a marketing opportunity rather than a real world issue that business must learn to address. Green greed is not good for anyone.
See this anti-greenwashing message from MTV and 180 Amsterdam from today’s Guardian. Click h/line for video.
