Water neutrality and Coke. Tricky combo.
In this piece from today’s Guardian, Fred Pearce talks about the much publicised “water neutral” ambitions of Coke. Whether or not you believe the initiative is sincere it’s got to be a good thing that large corporations are now actively pursuing programs that have an environmental conscience. It must be progress when we don’t only get to read about companies damaging the environment in the pages of John Grisham novel.
